Advertising

By:

Jefkins, Frank

Material type: Text

TextPublication details: Pearson Pub. 2007 New DelhiEdition: 4thDescription: 416pISBN:

9788131703823

Subject(s):

1. Advertising and the Marketing Function 2. The Advertising Department 3. Types of Advertising 4. The Advertising Agency 5. Advertising Media : About the line 6. Advertising Media : Below the Line 7. Sales Promotion 8. Sponsorship 9. Direct mail and response 10. Exhibitions

DDC classification:

659.1 JEE-A

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	659.1 JEE-A (Browse shelf(Opens below))	Link to resource	Not For Loan		5498ABS

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1. Advertising and the Marketing Function
2. The Advertising Department
3. Types of Advertising
4. The Advertising Agency
5. Advertising Media : About the line
6. Advertising Media : Below the Line
7. Sales Promotion
8. Sponsorship
9. Direct mail and response
10. Exhibitions

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