Advertising

By:

Jefkins, Frank

Material type: Text

TextPublication details: Pearson Pub. 2007 New DelhiEdition: 4thDescription: 416pISBN:

9788131703823

Subject(s):

1. Advertising and the Marketing Function 2. The Advertising Department 3. Types of Advertising 4. The Advertising Agency 5. Advertising Media : About the line 6. Advertising Media : Below the Line 7. Sales Promotion 8. Sponsorship 9. Direct mail and response 10. Exhibitions

DDC classification:

659.1 JEE-A

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	659.1 JEE-A (Browse shelf(Opens below))	Link to resource	Not For Loan		5498ABS

1. Advertising and the Marketing Function
2. The Advertising Department
3. Types of Advertising
4. The Advertising Agency
5. Advertising Media : About the line
6. Advertising Media : Below the Line
7. Sales Promotion
8. Sponsorship
9. Direct mail and response
10. Exhibitions

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