Advertising (Record no. 8246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01196nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201028103815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131703823 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 JEE-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Pub. |
| Date of publication, distribution, etc | 2007 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 416p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Advertising and the Marketing Function<br/>2. The Advertising Department<br/>3. Types of Advertising<br/>4. The Advertising Agency<br/>5. Advertising Media : About the line<br/>6. Advertising Media : Below the Line<br/>7. Sales Promotion<br/>8. Sponsorship<br/>9. Direct mail and response<br/>10. Exhibitions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. Advertising and the Marketing Function 2. The Advertising Department 3. Types of Advertising 4. The Advertising Agency 5. Advertising Media : About the line 6. Advertising Media : Below the Line 7. Sales Promotion 8. Sponsorship 9. Direct mail and response 10. Exhibitions |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=FCiN7pr9zxkC&printsec=frontcover&dq=9788131703823&hl=en&newbks=1&newbks_redir=1&sa=X&ved=2ahUKEwjKlZvJwdbsAhW9H7cAHVuWAVYQ6AEwAHoECAEQAg#v=onepage&q=9788131703823&f=false">https://books.google.co.in/books?id=FCiN7pr9zxkC&printsec=frontcover&dq=9788131703823&hl=en&newbks=1&newbks_redir=1&sa=X&ved=2ahUKEwjKlZvJwdbsAhW9H7cAHVuWAVYQ6AEwAHoECAEQAg#v=onepage&q=9788131703823&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 350.00 | 659.1 JEE-A | 5498ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 31/05/2011 | Reference Book |