Normal view MARC view ISBD view

Advertising

Jefkins, Frank

Advertising - 4th - New Delhi Pearson Pub. 2007 - 416p.

1. Advertising and the Marketing Function
2. The Advertising Department
3. Types of Advertising
4. The Advertising Agency
5. Advertising Media : About the line
6. Advertising Media : Below the Line
7. Sales Promotion
8. Sponsorship
9. Direct mail and response
10. Exhibitions

ISBN: 9788131703823

Subjects--Topical Terms:
1. Advertising and the Marketing Function 2. The Advertising Department 3. Types of Advertising 4. The Advertising Agency 5. Advertising Media : About the line 6. Advertising Media : Below the Line 7. Sales Promotion 8. Sponsorship 9. Direct mail and response 10. Exhibitions

Dewey Class. No.: 659.1 JEE-A

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)