Marketing : Essential principles, new realities

By:

Groucutt, Jonathan

Material type: Text

TextPublication details: Kogan Page India 2004 New DelhiEdition: 1stDescription: 539pISBN:

9780749441142

Subject(s):

1. What is Marketing 2. The Business and Marketing Environment 3. Ethical marketing and Social responsibility 4. Buyer Behaviour 5. Segmenting Positioning and Targeting 6. Marketing research 7. Marketing and Strategy 8. Products and brands 9. Price and Pricing Strategies 10. Promotion

DDC classification:

658.8 GRO-M

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 GRO-M (Browse shelf(Opens below))	Link to resource	Not For Loan		3788ABS

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Previous	658.8 ETZ-M Marketing	658.8 FOR-M Marketing on a tight budget : an action guide to low cost business growth	658.8 FRA-H High performance sales management	658.8 GRO-M Marketing : Essential principles, new realities	658.8 HOF-E Essentials of Services Marketing : Concepts, Strategies & Cases	658.8 KAP-B Brand Serve 31 customer service prescriptions	658.8 KAU-I Innovations in Marketing	Next

1. What is Marketing
2. The Business and Marketing Environment
3. Ethical marketing and Social responsibility
4. Buyer Behaviour
5. Segmenting Positioning and Targeting
6. Marketing research
7. Marketing and Strategy
8. Products and brands
9. Price and Pricing Strategies
10. Promotion

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