Marketing : Essential principles, new realities (Record no. 6819)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01201nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201110110145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2004 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749441142 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GRO-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Groucutt, Jonathan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : Essential principles, new realities |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page India |
| Date of publication, distribution, etc | 2004 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 539p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. What is Marketing<br/>2. The Business and Marketing Environment<br/>3. Ethical marketing and Social responsibility<br/>4. Buyer Behaviour<br/>5. Segmenting Positioning and Targeting<br/>6. Marketing research<br/>7. Marketing and Strategy<br/>8. Products and brands<br/>9. Price and Pricing Strategies<br/>10. Promotion<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. What is Marketing 2. The Business and Marketing Environment 3. Ethical marketing and Social responsibility 4. Buyer Behaviour 5. Segmenting Positioning and Targeting 6. Marketing research 7. Marketing and Strategy 8. Products and brands 9. Price and Pricing Strategies 10. Promotion |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.google.co.in/books/edition/Marketing/cd6Sjxu2lesC?hl=en&gbpv=1&dq=Marketing+:+Essential+principles,+new+realities&printsec=frontcover">https://www.google.co.in/books/edition/Marketing/cd6Sjxu2lesC?hl=en&gbpv=1&dq=Marketing+:+Essential+principles,+new+realities&printsec=frontcover</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 06/01/2011 | 395.00 | 658.8 GRO-M | 3788ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 06/01/2011 | Reference Book |