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Marketing : Essential principles, new realities

Groucutt, Jonathan

Marketing : Essential principles, new realities - 1st - New Delhi Kogan Page India 2004 - 539p.

1. What is Marketing
2. The Business and Marketing Environment
3. Ethical marketing and Social responsibility
4. Buyer Behaviour
5. Segmenting Positioning and Targeting
6. Marketing research
7. Marketing and Strategy
8. Products and brands
9. Price and Pricing Strategies
10. Promotion

ISBN: 9780749441142

Subjects--Topical Terms:
1. What is Marketing 2. The Business and Marketing Environment 3. Ethical marketing and Social responsibility 4. Buyer Behaviour 5. Segmenting Positioning and Targeting 6. Marketing research 7. Marketing and Strategy 8. Products and brands 9. Price and Pricing Strategies 10. Promotion

Dewey Class. No.: 658.8 GRO-M

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