Marketing : Essential principles, new realities

By:

Groucutt, Jonathan

Material type: Text

TextPublication details: Kogan Page India 2004 New DelhiEdition: 1stDescription: 539pISBN:

9780749441142

Subject(s):

1. What is Marketing 2. The Business and Marketing Environment 3. Ethical marketing and Social responsibility 4. Buyer Behaviour 5. Segmenting Positioning and Targeting 6. Marketing research 7. Marketing and Strategy 8. Products and brands 9. Price and Pricing Strategies 10. Promotion

DDC classification:

658.8 GRO-M

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 GRO-M (Browse shelf(Opens below))	Link to resource	Not For Loan		3788ABS

1. What is Marketing
2. The Business and Marketing Environment
3. Ethical marketing and Social responsibility
4. Buyer Behaviour
5. Segmenting Positioning and Targeting
6. Marketing research
7. Marketing and Strategy
8. Products and brands
9. Price and Pricing Strategies
10. Promotion

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