Media Planning and Buying

By:

Menon, Arpita

Material type: Text

TextPublication details: Tata Mcgraw Hill 2010 New DelhiDescription: 345pISBN:

9780070147607

DDC classification:

659.111 MEN-M

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ASCO	Reference	659.111 MEN-M (Browse shelf(Opens below))	Link to resource	Not For Loan		20013
Books	Amity Central Library ASCO	Text Book	659.111 MEN-M (Browse shelf(Opens below))	Link to resource	Available		20014

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Previous	659.1 JET-A Advertising Management	659.1 LAN-A KLEPPNER`S ADVERTISING PROCEDURE	659.1 WEL-A ADVERTISING : PRINCIPLES AND PRACTICE	659.111 MEN-M Media Planning and Buying	659.19 OGU-A Advertising Management : With integrated Brand Promotion	686.22544536 TEC-A Abobe page maker 7.0	70.4 PAR-B Basic Journalism	Next

1. Roles and Structures

2. Media Basics

3. Media Strategy

4. TD Definition

5. Market Prioritization

6. Media Weights

7. Media Mix Decisions

8. Scheduling

9. Building a Plan

10. Evaluating Media Buys

11. The Buying Process

12. Plan Implementation

13. Budget Setting

14. Solutions Approach

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