Media Planning and Buying
Menon, Arpita
Media Planning and Buying - New Delhi Tata Mcgraw Hill 2010 - 345p.
1. Roles and Structures
2. Media Basics
3. Media Strategy
4. TD Definition
5. Market Prioritization
6. Media Weights
7. Media Mix Decisions
8. Scheduling
9. Building a Plan
10. Evaluating Media Buys
11. The Buying Process
12. Plan Implementation
13. Budget Setting
14. Solutions Approach
9780070147607
659.111 MEN-M
Media Planning and Buying - New Delhi Tata Mcgraw Hill 2010 - 345p.
1. Roles and Structures
2. Media Basics
3. Media Strategy
4. TD Definition
5. Market Prioritization
6. Media Weights
7. Media Mix Decisions
8. Scheduling
9. Building a Plan
10. Evaluating Media Buys
11. The Buying Process
12. Plan Implementation
13. Budget Setting
14. Solutions Approach
9780070147607
659.111 MEN-M