Media Planning and Buying

By:

Menon, Arpita

Material type: Text

TextPublication details: Tata Mcgraw Hill 2010 New DelhiDescription: 345pISBN:

9780070147607

DDC classification:

659.111 MEN-M

Online resources:

Click here to access online

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ASCO	Reference	659.111 MEN-M (Browse shelf(Opens below))	Link to resource	Not For Loan		20013
Books	Amity Central Library ASCO	Text Book	659.111 MEN-M (Browse shelf(Opens below))	Link to resource	Available		20014

1. Roles and Structures

2. Media Basics

3. Media Strategy

4. TD Definition

5. Market Prioritization

6. Media Weights

7. Media Mix Decisions

8. Scheduling

9. Building a Plan

10. Evaluating Media Buys

11. The Buying Process

12. Plan Implementation

13. Budget Setting

14. Solutions Approach

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