Media Planning and Buying (Record no. 4303)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200203152831.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2010 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070147607 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 MEN-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Menon, Arpita |
| 245 ## - TITLE STATEMENT | |
| Title | Media Planning and Buying |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Mcgraw Hill |
| Date of publication, distribution, etc | 2010 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 345p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Roles and Structures<br/><br/>2. Media Basics<br/><br/>3. Media Strategy<br/><br/>4. TD Definition<br/><br/>5. Market Prioritization<br/><br/>6. Media Weights<br/><br/>7. Media Mix Decisions<br/><br/>8. Scheduling<br/><br/>9. Building a Plan<br/><br/>10. Evaluating Media Buys<br/><br/>11. The Buying Process<br/><br/>12. Plan Implementation<br/><br/>13. Budget Setting<br/><br/>14. Solutions Approach |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=nIIiBAAAQBAJ&printsec=frontcover&dq=Media+Planning+and+Buying+by+menon&hl=en&sa=X&ved=0ahUKEwj4v7aDj7XnAhWXXisKHfw1BksQ6AEIKDAA#v=onepage&q=Media%20Planning%20and%20Buying%20by%20menon&f=false">https://books.google.co.in/books?id=nIIiBAAAQBAJ&printsec=frontcover&dq=Media+Planning+and+Buying+by+menon&hl=en&sa=X&ved=0ahUKEwj4v7aDj7XnAhWXXisKHfw1BksQ6AEIKDAA#v=onepage&q=Media%20Planning%20and%20Buying%20by%20menon&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ASCO | 03/02/2014 | 595.00 | 659.111 MEN-M | 20013 | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 03/02/2014 | Reference Book | |||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ASCO | 03/02/2014 | 595.00 | 2 | 659.111 MEN-M | 20014 | 13/03/2020 | https://epgp.inflibnet.ac.in/Home/Download | 03/02/2014 | Books | 13/02/2020 |