A Frame Work for Marketing Management

By:

Kotler, Philip

Contributor(s):

Kotler, Philip

Material type: Text

TextPublication details: Pearson Pub. 2009 New DelhiEdition: 2ndDescription: 382pISBN:

9788131716717

Subject(s):

1. Understanding Marketing Management 2. Connecting with Customer 3. Building Strong Brands 4. Shaping the market Offerings 5. Delivering Value 6. Communicating Value 7. Creating Successful Long term Growth

DDC classification:

Online resources:

Click here to access online

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Not For Loan	12950
Books	Amity Central Library ABS	Text Book	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Available	12951
Books	Amity Central Library ABS	Text Book	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Available	12952
Books	Amity Central Library ABS	Text Book	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Available	12953

Browsing Amity Central Library shelves, Shelving location: ABS, Collection: Text Book Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available						Next
Previous	658.8 BIJ-M Marketing trends: Smart Insights into the World of Indian Business	658.8 BIJ-M Marketing trends: Smart Insights into the World of Indian Business	658.8 KOT-F A Frame Work for Marketing Management	658.8 KOT-F A Frame Work for Marketing Management	658.8 KOT-F A Frame Work for Marketing Management	658.8 KOT-F A Frame Work for Marketing Management	658.8 LOV-S Services Marketing	Next

1. Understanding Marketing Management
2. Connecting with Customer
3. Building Strong Brands
4. Shaping the market Offerings
5. Delivering Value
6. Communicating Value
7. Creating Successful Long term Growth

There are no comments on this title.

to post a comment.