A Frame Work for Marketing Management
Kotler, Philip
A Frame Work for Marketing Management - 2nd - New Delhi Pearson Pub. 2009 - 382p.
1. Understanding Marketing Management
2. Connecting with Customer
3. Building Strong Brands
4. Shaping the market Offerings
5. Delivering Value
6. Communicating Value
7. Creating Successful Long term Growth
9788131716717
1. Understanding Marketing Management 2. Connecting with Customer 3. Building Strong Brands 4. Shaping the market Offerings 5. Delivering Value 6. Communicating Value 7. Creating Successful Long term Growth
A Frame Work for Marketing Management - 2nd - New Delhi Pearson Pub. 2009 - 382p.
1. Understanding Marketing Management
2. Connecting with Customer
3. Building Strong Brands
4. Shaping the market Offerings
5. Delivering Value
6. Communicating Value
7. Creating Successful Long term Growth
9788131716717
1. Understanding Marketing Management 2. Connecting with Customer 3. Building Strong Brands 4. Shaping the market Offerings 5. Delivering Value 6. Communicating Value 7. Creating Successful Long term Growth