A Frame Work for Marketing Management (Record no. 1460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01037nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201109165355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716717 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 3rd |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #2 - TITLE STATEMENT | |
| Title | A Frame Work for Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Pub. |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 382p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Understanding Marketing Management<br/>2. Connecting with Customer<br/>3. Building Strong Brands<br/>4. Shaping the market Offerings<br/>5. Delivering Value<br/>6. Communicating Value<br/>7. Creating Successful Long term Growth |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. Understanding Marketing Management 2. Connecting with Customer 3. Building Strong Brands 4. Shaping the market Offerings 5. Delivering Value 6. Communicating Value 7. Creating Successful Long term Growth |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.google.co.in/books/edition/Framework_for_Marketing_Management/_gfHq9LU3igC?hl=en&gbpv=1&dq=9788131716717&printsec=frontcover">https://www.google.co.in/books/edition/Framework_for_Marketing_Management/_gfHq9LU3igC?hl=en&gbpv=1&dq=9788131716717&printsec=frontcover</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 04/01/2011 | 325.00 | 658.8 KOT-F | 12950 | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 04/01/2011 | Reference Book | |||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ABS | 04/01/2011 | 325.00 | 658.8 KOT-F | 12951 | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 04/01/2011 | Books | ||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ABS | 04/01/2011 | 325.00 | 2 | 658.8 KOT-F | 12952 | 30/09/2022 | https://epgp.inflibnet.ac.in/Home/Download | 04/01/2011 | Books | 19/09/2022 | ||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ABS | 04/01/2011 | 325.00 | 5 | 658.8 KOT-F | 12953 | 26/04/2019 | https://epgp.inflibnet.ac.in/Home/Download | 04/01/2011 | Books | 15/04/2019 |