A Frame Work for Marketing Management

By:

Kotler, Philip

Contributor(s):

Kotler, Philip

Material type: Text

TextPublication details: Pearson Pub. 2009 New DelhiEdition: 2ndDescription: 382pISBN:

9788131716717

Subject(s):

1. Understanding Marketing Management 2. Connecting with Customer 3. Building Strong Brands 4. Shaping the market Offerings 5. Delivering Value 6. Communicating Value 7. Creating Successful Long term Growth

DDC classification:

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Not For Loan	12950
Books	Amity Central Library ABS	Text Book	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Available	12951
Books	Amity Central Library ABS	Text Book	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Available	12952
Books	Amity Central Library ABS	Text Book	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Available	12953

1. Understanding Marketing Management
2. Connecting with Customer
3. Building Strong Brands
4. Shaping the market Offerings
5. Delivering Value
6. Communicating Value
7. Creating Successful Long term Growth

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