A Frame Work for Marketing Management

By:

Kotler, Philip

Contributor(s):

Kotler, Philip

Material type: Text

TextPublication details: Pearson Pub. 2009 New DelhiEdition: 2ndDescription: 382pISBN:

9788131716717

Subject(s):

1. Understanding Marketing Management 2. Connecting with Customer 3. Building Strong Brands 4. Shaping the market Offerings 5. Delivering Value 6. Communicating Value 7. Creating Successful Long term Growth

DDC classification:

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Not For Loan	12950
Books	Amity Central Library ABS	Text Book	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Available	12951
Books	Amity Central Library ABS	Text Book	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Available	12952
Books	Amity Central Library ABS	Text Book	658.8 KOT-F (Browse shelf(Opens below))	Link to resource	Available	12953

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1. Understanding Marketing Management
2. Connecting with Customer
3. Building Strong Brands
4. Shaping the market Offerings
5. Delivering Value
6. Communicating Value
7. Creating Successful Long term Growth

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