International Marketing
Material type:
TextPublication details: Viva Books 2002 New DelhiISBN: - 9788176493345
- 658.84 PAL-I
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reference Book
|
Amity Central Library ABS | Reference | 658.84 PAL-I (Browse shelf(Opens below)) | Link to resource | Not For Loan | 3781ABS | ||
Books
|
Amity Central Library ABS | Text Book | 658.84 PAL-I (Browse shelf(Opens below)) | Link to resource | Available | 3782ABS |
1-Internationalization: a necessity not a luxury, but does corporate behaviour reflect it?;
2-Environmental market scanning: the SLEPT and C factors;
3-Exporting - not just for small business;
4- Market entry modes: strategic considerations of direct vs. indirect involvement;
5-International product policy considerations;
6-Pricing, credit and terms of doing business;
7- Strategic international logistical and distribution decisions;
8- Promotion within the foreign market;
9-International marketing planning: reviewing, appraising and implementing;
10-Marketing in Europe; Marketing in the Pacific Rim; Index.
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