International Marketing (Record no. 6813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01363nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190927105825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2002 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788176493345 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 PAL-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paliwoda, Stanley J |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Viva Books |
| Date of publication, distribution, etc | 2002 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | 1-Internationalization: a necessity not a luxury, but does corporate behaviour reflect it?;<br/>2-Environmental market scanning: the SLEPT and C factors; <br/>3-Exporting - not just for small business;<br/>4- Market entry modes: strategic considerations of direct vs. indirect involvement; <br/>5-International product policy considerations;<br/>6-Pricing, credit and terms of doing business;<br/>7- Strategic international logistical and distribution decisions;<br/>8- Promotion within the foreign market; <br/>9-International marketing planning: reviewing, appraising and implementing; <br/>10-Marketing in Europe; Marketing in the Pacific Rim; Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Environmental market scanning, International marketing planning: reviewing, appraising and implementing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanley J Paliwoda |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=beT9AQAAQBAJ&printsec=frontcover&dq=international+marketing+byPaliwoda,+Stanley+J&hl=en&sa=X&ved=0ahUKEwj5u4W3wdfkAhVak3AKHSa7AG8Q6AEINTAC#v=onepage&q&f=false">https://books.google.co.in/books?id=beT9AQAAQBAJ&printsec=frontcover&dq=international+marketing+byPaliwoda,+Stanley+J&hl=en&sa=X&ved=0ahUKEwj5u4W3wdfkAhVak3AKHSa7AG8Q6AEINTAC#v=onepage&q&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 20/06/2012 | 695.00 | 658.84 PAL-I | 3781ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/ | 20/06/2012 | Reference Book | ||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ABS | 20/06/2012 | 695.00 | 658.84 PAL-I | 3782ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/ | 20/06/2012 | Books |