International Marketing
Paliwoda, Stanley J
International Marketing - New Delhi Viva Books 2002
1-Internationalization: a necessity not a luxury, but does corporate behaviour reflect it?;
2-Environmental market scanning: the SLEPT and C factors;
3-Exporting - not just for small business;
4- Market entry modes: strategic considerations of direct vs. indirect involvement;
5-International product policy considerations;
6-Pricing, credit and terms of doing business;
7- Strategic international logistical and distribution decisions;
8- Promotion within the foreign market;
9-International marketing planning: reviewing, appraising and implementing;
10-Marketing in Europe; Marketing in the Pacific Rim; Index.
9788176493345
Environmental market scanning, International marketing planning: reviewing, appraising and implementing
658.84 PAL-I
International Marketing - New Delhi Viva Books 2002
1-Internationalization: a necessity not a luxury, but does corporate behaviour reflect it?;
2-Environmental market scanning: the SLEPT and C factors;
3-Exporting - not just for small business;
4- Market entry modes: strategic considerations of direct vs. indirect involvement;
5-International product policy considerations;
6-Pricing, credit and terms of doing business;
7- Strategic international logistical and distribution decisions;
8- Promotion within the foreign market;
9-International marketing planning: reviewing, appraising and implementing;
10-Marketing in Europe; Marketing in the Pacific Rim; Index.
9788176493345
Environmental market scanning, International marketing planning: reviewing, appraising and implementing
658.84 PAL-I