New Strategic Brand Management

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Material type: Text

TextPublication details: London Kogan Page 2008Edition: 6thDescription: 560pISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ASCO	Reference	658.827 KAP-N (Browse shelf(Opens below))	Link to resource	Not For Loan		28048

1. Why is Branding so Strategic
2. The Challenges of Modern markets
3. Creating and Sustaining Brand Equity
4. Brand Valuation

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