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New Strategic Brand Management

Kapferer, Jean-Neel

New Strategic Brand Management - 6th - London Kogan Page 2008 - 560p.

1. Why is Branding so Strategic
2. The Challenges of Modern markets
3. Creating and Sustaining Brand Equity
4. Brand Valuation

ISBN: 9780749450854

Dewey Class. No.: 658.827 KAP-N

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