New Strategic Brand Management (Record no. 40187)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00671nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749450854 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KAP-N |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Neel |
| 245 ## - TITLE STATEMENT | |
| Title | New Strategic Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 560p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Why is Branding so Strategic<br/>2. The Challenges of Modern markets<br/>3. Creating and Sustaining Brand Equity<br/>4. Brand Valuation |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=8PoItiB7bicC&pg=PA118&dq=9780749450854&hl=en&sa=X&ved=0ahUKEwj7ieqc04zmAhWMWX0KHSf1BiUQ6AEIKDAA#v=onepage&q=9780749450854&f=false">https://books.google.co.in/books?id=8PoItiB7bicC&pg=PA118&dq=9780749450854&hl=en&sa=X&ved=0ahUKEwj7ieqc04zmAhWMWX0KHSf1BiUQ6AEIKDAA#v=onepage&q=9780749450854&f=false</a> |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 28048 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ASCO | 25/07/2018 | SBA | 4970.00 | SBA / 12220 19/06/2018 | 658.827 KAP-N | 28048 | 25/07/2018 | https://epgp.inflibnet.ac.in/Home/Download | 25/07/2018 | Reference Book |