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The 22 immutable laws of branding

By:

Ries, Al

Material type: Text

Text

TextPublication details: HarperCollins Books 2000 LondonEdition: 1stISBN:

9780006531296

Subject(s):

Business & Economics / Advertising & Promotion, Business & Economics / Consumer Behavior, Business & Economics / Development / Business Development, Business & Economics / International / Marketing, Business & Economics / Leadership, Business & Economics / Marketing / Direct, Business & Economics / Marketing / Industrial, Business & Economics / Marketing / Multilevel, Business & Economics / Marketing / Research, Business & Economics / Sales & Selling / General, Business & Economics / Marketing / General, Law / Intellectual Property / Trademark, Reference / Consumer Guides, Branding (Marketing), Business, Consumer behavior, Industrial management, Internet marketing, Marketing, Marketing -- Decision making

DDC classification:

658.827 RIE-I

Online resources:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Book	Amity Central Library General Books	Reference	658.827 RIE-I (Browse shelf(Opens below))	Not For Loan		7303ABS

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