The 22 immutable laws of branding

Ries, Al

The 22 immutable laws of branding - 1st - London HarperCollins Books 2000

9780006531296


Business & Economics / Advertising & Promotion, Business & Economics / Consumer Behavior, Business & Economics / Development / Business Development, Business & Economics / International / Marketing, Business & Economics / Leadership, Business & Economics / Marketing / Direct, Business & Economics / Marketing / Industrial, Business & Economics / Marketing / Multilevel, Business & Economics / Marketing / Research, Business & Economics / Sales & Selling / General, Business & Economics / Marketing / General, Law / Intellectual Property / Trademark, Reference / Consumer Guides, Branding (Marketing), Business, Consumer behavior, Industrial management, Internet marketing, Marketing, Marketing -- Decision making

658.827 RIE-I
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