MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01280nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210820101808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140801s2000 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780006531296 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 RIE-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The 22 immutable laws of branding |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
HarperCollins Books |
| Date of publication, distribution, etc |
2000 |
| Place of publication, distribution, etc |
London |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics / Advertising & Promotion, Business & Economics / Consumer Behavior, Business & Economics / Development / Business Development, Business & Economics / International / Marketing, Business & Economics / Leadership, Business & Economics / Marketing / Direct, Business & Economics / Marketing / Industrial, Business & Economics / Marketing / Multilevel, Business & Economics / Marketing / Research, Business & Economics / Sales & Selling / General, Business & Economics / Marketing / General, Law / Intellectual Property / Trademark, Reference / Consumer Guides, Branding (Marketing), Business, Consumer behavior, Industrial management, Internet marketing, Marketing, Marketing -- Decision making |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.google.co.in/books/edition/The_22_Immutable_Laws_of_Branding/P78R-5OnaqsC?hl=en&gbpv=1&dq=22+Immutable+Law+of+Branding&printsec=frontcover">https://www.google.co.in/books/edition/The_22_Immutable_Laws_of_Branding/P78R-5OnaqsC?hl=en&gbpv=1&dq=22+Immutable+Law+of+Branding&printsec=frontcover</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
