Integrated Advertising, Promotion, and Marketing Communications

By:

Clow, Kenneth E

Material type: Text

TextPublication details: 2006Edition: 2ndISBN:

9788120324503

Subject(s):

Advertising and public relations

DDC classification:

659.1 CLO-I

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	659.1 CLO-I (Browse shelf(Opens below))	Not For Loan		4143ABS

Integrated Marketing Communication
Trade promotions
Internet Marketing
Consumer promotions
Public relation
IMC for small business and Enterprneurial Ventures

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