Integrated Advertising, Promotion, and Marketing Communications (Record no. 7240)

MARC details
000 -LEADER
fixed length control field 00615nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191031112159.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140801s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120324503
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CLO-I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2006
500 ## - GENERAL NOTE
General note Integrated Marketing Communication<br/>Trade promotions<br/>Internet Marketing<br/>Consumer promotions<br/>Public relation<br/>IMC for small business and Enterprneurial Ventures
610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Advertising and public relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Reference Amity Central Library Amity Central Library ABS 06/01/2011 395   659.1 CLO-I 4143ABS 23/08/2014 06/01/2011 Reference Book
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