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Integrated Advertising, Promotion, and Marketing Communications

Clow, Kenneth E.

Integrated Advertising, Promotion, and Marketing Communications - 2nd - 2006

Integrated Marketing Communication
Trade promotions
Internet Marketing
Consumer promotions
Public relation
IMC for small business and Enterprneurial Ventures

ISBN: 9788120324503

Subjects--Corporate Names:
Advertising and public relations

Dewey Class. No.: 659.1 CLO-I

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