Consumer Behavior and Managerial Decision Making

By:

Kardes, Frank R

Material type: Text

TextPublication details: PHI Pub. 2003 New DelhiEdition: 2ndDescription: 457pISBN:

9788120322219

Subject(s):

1. The Scientific Study of Consumer Behavior 2. Consumer Attention and Comprehension 3. Consumer Memory 4. Consumer Judgment 5. Consumer Choice 6. The Message Learning Approach to Persuasion 7. Cognitive Approaches to Presuasion 8. Affective and Motivational Approaches to Persuasion 9. Self Persuasion Principles 10. Social Influence Principles

DDC classification:

658.8342 KAR-C

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8342 KAR-C (Browse shelf(Opens below))	Link to resource	Not For Loan		4008ABS

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Previous	658.8342 GUP-C Consumer Behaviour : An Indian Perspective Text & Cases	658.8342 HAW-C Consumer Behavior : Building Marketing Strategy	658.8342 HAW-C Consumer Behavior : Building Marketing Strategy	658.8342 KAR-C Consumer Behavior and Managerial Decision Making	658.8342 KHA-C Consumer Behaviour	658.8342 MOW-C Consumer Behavior	658.8342 PAR-U Understanding the consumer : building powerful brands through consumer research	Next

1. The Scientific Study of Consumer Behavior
2. Consumer Attention and Comprehension
3. Consumer Memory
4. Consumer Judgment
5. Consumer Choice
6. The Message Learning Approach to Persuasion
7. Cognitive Approaches to Presuasion
8. Affective and Motivational Approaches to Persuasion
9. Self Persuasion Principles
10. Social Influence Principles

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