Consumer Behavior and Managerial Decision Making (Record no. 7089)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01321nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201120140301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2003 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120322219 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 KAR-C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kardes, Frank R |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior and Managerial Decision Making |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PHI Pub. |
| Date of publication, distribution, etc | 2003 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 457p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. The Scientific Study of Consumer Behavior<br/>2. Consumer Attention and Comprehension<br/>3. Consumer Memory<br/>4. Consumer Judgment<br/>5. Consumer Choice<br/>6. The Message Learning Approach to Persuasion<br/>7. Cognitive Approaches to Presuasion<br/>8. Affective and Motivational Approaches to Persuasion<br/>9. Self Persuasion Principles<br/>10. Social Influence Principles |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. The Scientific Study of Consumer Behavior 2. Consumer Attention and Comprehension 3. Consumer Memory 4. Consumer Judgment 5. Consumer Choice 6. The Message Learning Approach to Persuasion 7. Cognitive Approaches to Presuasion 8. Affective and Motivational Approaches to Persuasion 9. Self Persuasion Principles 10. Social Influence Principles |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.google.co.in/books/edition/Consumer_Behavior/A-fKAgAAQBAJ?hl=en&gbpv=1&dq=Consumer+Behavior+and+Managerial+Decision+Making&printsec=frontcover">https://www.google.co.in/books/edition/Consumer_Behavior/A-fKAgAAQBAJ?hl=en&gbpv=1&dq=Consumer+Behavior+and+Managerial+Decision+Making&printsec=frontcover</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 06/01/2011 | 225.00 | 658.8342 KAR-C | 4008ABS | 23/08/2014 | http://epgp.inflibnet.ac.in/ | 06/01/2011 | Reference Book |