Consumer Behavior and Managerial Decision Making
Kardes, Frank R
Consumer Behavior and Managerial Decision Making - 2nd - New Delhi PHI Pub. 2003 - 457p.
1. The Scientific Study of Consumer Behavior
2. Consumer Attention and Comprehension
3. Consumer Memory
4. Consumer Judgment
5. Consumer Choice
6. The Message Learning Approach to Persuasion
7. Cognitive Approaches to Presuasion
8. Affective and Motivational Approaches to Persuasion
9. Self Persuasion Principles
10. Social Influence Principles
9788120322219
1. The Scientific Study of Consumer Behavior 2. Consumer Attention and Comprehension 3. Consumer Memory 4. Consumer Judgment 5. Consumer Choice 6. The Message Learning Approach to Persuasion 7. Cognitive Approaches to Presuasion 8. Affective and Motivational Approaches to Persuasion 9. Self Persuasion Principles 10. Social Influence Principles
658.8342 KAR-C
Consumer Behavior and Managerial Decision Making - 2nd - New Delhi PHI Pub. 2003 - 457p.
1. The Scientific Study of Consumer Behavior
2. Consumer Attention and Comprehension
3. Consumer Memory
4. Consumer Judgment
5. Consumer Choice
6. The Message Learning Approach to Persuasion
7. Cognitive Approaches to Presuasion
8. Affective and Motivational Approaches to Persuasion
9. Self Persuasion Principles
10. Social Influence Principles
9788120322219
1. The Scientific Study of Consumer Behavior 2. Consumer Attention and Comprehension 3. Consumer Memory 4. Consumer Judgment 5. Consumer Choice 6. The Message Learning Approach to Persuasion 7. Cognitive Approaches to Presuasion 8. Affective and Motivational Approaches to Persuasion 9. Self Persuasion Principles 10. Social Influence Principles
658.8342 KAR-C