Basic Marketing : A Global Managerial Approach

By:

Perreault William

Material type: Text

TextPublication details: TMH 2005Description: 792pISBN:

9780070594104

Subject(s):

1. Marketing's Value to Consumers, Firms and Society 2. Marketing Strategy Planning 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Behavioral Dimension of the Consumer Market

DDC classification:

658.8 PER-B

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 PER-B (Browse shelf(Opens below))	Link to resource	Not For Loan		3910ABS

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Previous	658.8 NAG-M Marketing Successfully : A Professional Perspective	658.8 PAR-M Marketing : Key to Business Success Today	658.8 PEP-E Enterprise one to one : tools for competing in the interactive age	658.8 PER-B Basic Marketing : A Global Managerial Approach	658.8 PIL-M Modern Marketing: Principles and Practices	658.8 PRI-M Marketing: Concept and Strategies	658.8 RAM-S Services Management	Next

1. Marketing's Value to Consumers, Firms and Society
2. Marketing Strategy Planning
3. Focusing Marketing Strategy with Segmentation and Positioning
4. Evaluating Opportunities in the Changing Marketing Environment
5. Behavioral Dimension of the Consumer Market

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