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Basic Marketing : A Global Managerial Approach

Perreault William

Basic Marketing : A Global Managerial Approach - TMH 2005 - 792p.

1. Marketing's Value to Consumers, Firms and Society
2. Marketing Strategy Planning
3. Focusing Marketing Strategy with Segmentation and Positioning
4. Evaluating Opportunities in the Changing Marketing Environment
5. Behavioral Dimension of the Consumer Market

ISBN: 9780070594104

Subjects--Topical Terms:
1. Marketing's Value to Consumers, Firms and Society 2. Marketing Strategy Planning 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Behavioral Dimension of the Consumer Market

Dewey Class. No.: 658.8 PER-B

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