Basic Marketing : A Global Managerial Approach (Record no. 6971)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00938nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201109160001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2005 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070594104 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault William |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing : A Global Managerial Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TMH |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 792p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Marketing's Value to Consumers, Firms and Society<br/>2. Marketing Strategy Planning<br/>3. Focusing Marketing Strategy with Segmentation and Positioning<br/>4. Evaluating Opportunities in the Changing Marketing Environment<br/>5. Behavioral Dimension of the Consumer Market |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. Marketing's Value to Consumers, Firms and Society 2. Marketing Strategy Planning 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Behavioral Dimension of the Consumer Market |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 06/01/2011 | 375.00 | 1 | 658.8 PER-B | 3910ABS | 24/06/2016 | 01/10/2015 | https://epgp.inflibnet.ac.in/Home/Download | 06/01/2011 | Reference Book |