RETAIL MARKETING MANAGEMENT

By:

Gilbert, David

Contributor(s):

David Gilbert

Material type: Text

TextPublication details: PEARSON EDU. 2005ISBN:

9788177588255

DDC classification:

658.87 GIL-R

Online resources:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Amity Central Library ABS	658.87 GIL-R (Browse shelf(Opens below))	Available		3697ABS

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An Introduction to retailing as an activity
An introduction to retail marketing
Consumer behaviour and retail operations
The management of service and quality in retailing
The retail marketing mix and product
Merchandise Management
Retail pricing
Retail promotion
Retail logistics and distribution
Methods and approaches to retail marketing planning
Retail location strategies and decisions
The management of a retail brand
The applications of It to retail marketing
Consumerism and ethics in retailing
International retailing
The future of retailing

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