RETAIL MARKETING MANAGEMENT (Record no. 6709)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01207nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190926124527.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2005 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588255 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 GIL-R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gilbert, David |
| 245 ## - TITLE STATEMENT | |
| Title | RETAIL MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON EDU. |
| Date of publication, distribution, etc | 2005 |
| 500 ## - GENERAL NOTE | |
| General note | An Introduction to retailing as an activity<br/>An introduction to retail marketing<br/>Consumer behaviour and retail operations<br/>The management of service and quality in retailing<br/>The retail marketing mix and product<br/>Merchandise Management<br/>Retail pricing<br/>Retail promotion<br/>Retail logistics and distribution<br/>Methods and approaches to retail marketing planning<br/>Retail location strategies and decisions<br/>The management of a retail brand<br/>The applications of It to retail marketing<br/>Consumerism and ethics in retailing<br/>International retailing<br/>The future of retailing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David Gilbert |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=nmI4eYqQgpwC&printsec=frontcover&dq=retail+marketing+management+by+gilbert&hl=en&sa=X&ved=0ahUKEwj03PGA8e3kAhWVfd4KHdMCB3IQ6AEIKDAA#v=onepage&q=retail%20marketing%20management%20by%20gilbert&f=false">https://books.google.co.in/books?id=nmI4eYqQgpwC&printsec=frontcover&dq=retail+marketing+management+by+gilbert&hl=en&sa=X&ved=0ahUKEwj03PGA8e3kAhWVfd4KHdMCB3IQ6AEIKDAA#v=onepage&q=retail%20marketing%20management%20by%20gilbert&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 20/06/2012 | 299.00 | 658.87 GIL-R | 3697ABS | 23/08/2014 | 20/06/2012 | Books |