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RETAIL MARKETING MANAGEMENT

Gilbert, David

RETAIL MARKETING MANAGEMENT - PEARSON EDU. 2005

An Introduction to retailing as an activity
An introduction to retail marketing
Consumer behaviour and retail operations
The management of service and quality in retailing
The retail marketing mix and product
Merchandise Management
Retail pricing
Retail promotion
Retail logistics and distribution
Methods and approaches to retail marketing planning
Retail location strategies and decisions
The management of a retail brand
The applications of It to retail marketing
Consumerism and ethics in retailing
International retailing
The future of retailing

ISBN: 9788177588255

Dewey Class. No.: 658.87 GIL-R

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