Marketing Research & Consumer Behaviour

By:

Sumathi, S

Material type: Text

TextPublication details: VIKAS PUB 2003 New DelhiEdition: 1stDescription: 761pISBN:

8125914765

Subject(s):

1. Nature and Scope of Marketing Research 2. Types of Marketing research 3.Marketing research Process 4. Marketing Research and Marketing Decision Making 5. marketing research Organization 6. research Design 7. Sampling Design 8. Questionnaire Designing 9. Scientific Method and Hypothesis 10. Secondary Sources of data

DDC classification:

658.93SUM-M

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.93SUM-M (Browse shelf(Opens below))	Link to resource	Not For Loan		3585ABS

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Previous	658.1552OLS-A Agile Manager's Guide to Cutting Costs	658.404MAC-I Introduction to Project Finance	658.80723KAU-C Case Study Solutions Marketing	658.93SUM-M Marketing Research & Consumer Behaviour	658 ABS-R 3rd Renvoi on case studies in management	658 AGO-V Value Directed Management: Organizations,Customers,And Quality	658 AIM-C Creating winning strategies for competitive advantage	Next

1. Nature and Scope of Marketing Research
2. Types of Marketing research
3.Marketing research Process
4. Marketing Research and Marketing Decision Making
5. marketing research Organization
6. research Design
7. Sampling Design
8. Questionnaire Designing
9. Scientific Method and Hypothesis
10. Secondary Sources of data

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