Marketing Research & Consumer Behaviour (Record no. 6623)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01081nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201106165638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2003 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8125914765 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.93SUM-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sumathi, S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research & Consumer Behaviour |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | VIKAS PUB |
| Date of publication, distribution, etc | 2003 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 761p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Nature and Scope of Marketing Research<br/>2. Types of Marketing research<br/>3.Marketing research Process<br/>4. Marketing Research and Marketing Decision Making<br/>5. marketing research Organization<br/>6. research Design<br/>7. Sampling Design<br/>8. Questionnaire Designing<br/>9. Scientific Method and Hypothesis<br/>10. Secondary Sources of data<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. Nature and Scope of Marketing Research 2. Types of Marketing research 3.Marketing research Process 4. Marketing Research and Marketing Decision Making 5. marketing research Organization 6. research Design 7. Sampling Design 8. Questionnaire Designing 9. Scientific Method and Hypothesis 10. Secondary Sources of data |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 29/05/2013 | 230.00 | 658.93SUM-M | 3585ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/ | 29/05/2013 | Reference Book |