Marketing Research & Consumer Behaviour
Sumathi, S
Marketing Research & Consumer Behaviour - 1st - New Delhi VIKAS PUB 2003 - 761p.
1. Nature and Scope of Marketing Research
2. Types of Marketing research
3.Marketing research Process
4. Marketing Research and Marketing Decision Making
5. marketing research Organization
6. research Design
7. Sampling Design
8. Questionnaire Designing
9. Scientific Method and Hypothesis
10. Secondary Sources of data
8125914765
1. Nature and Scope of Marketing Research 2. Types of Marketing research 3.Marketing research Process 4. Marketing Research and Marketing Decision Making 5. marketing research Organization 6. research Design 7. Sampling Design 8. Questionnaire Designing 9. Scientific Method and Hypothesis 10. Secondary Sources of data
658.93SUM-M
Marketing Research & Consumer Behaviour - 1st - New Delhi VIKAS PUB 2003 - 761p.
1. Nature and Scope of Marketing Research
2. Types of Marketing research
3.Marketing research Process
4. Marketing Research and Marketing Decision Making
5. marketing research Organization
6. research Design
7. Sampling Design
8. Questionnaire Designing
9. Scientific Method and Hypothesis
10. Secondary Sources of data
8125914765
1. Nature and Scope of Marketing Research 2. Types of Marketing research 3.Marketing research Process 4. Marketing Research and Marketing Decision Making 5. marketing research Organization 6. research Design 7. Sampling Design 8. Questionnaire Designing 9. Scientific Method and Hypothesis 10. Secondary Sources of data
658.93SUM-M