Services Marketing

By:

Shanker, Ravi

Material type: Text

TextPublication details: New Delhi Excel Books 2005Edition: 1stDescription: 656pISBN:

8174462678

Subject(s):

Tourism and Travel Service, Financial Service, Media Service Marketing

DDC classification:

658.8 SHA-S

Online resources:

Click here to access online

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Books	Amity Central Library DONATED BOOKS	Text Book	658.8 SHA-S (Browse shelf(Opens below))	Link to resource	Available		2039DON

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Previous	658.4032 WIE-M A Management Guide to PERT/CPM With GERT/PDM/DCPM and Other Networks	658.562 PYZ-S The Six Sigma Handbook	658.8 CHH-M Marketing management	658.8 SHA-S Services Marketing	658.83 GUP-M Market Research	658.83 MAL-M MARKETING RESEARCH	658.834 UND-W Why we Buy : The Science of Shopping	Next

Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services.

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