Normal view MARC view ISBD view

Services Marketing

Shanker, Ravi

Services Marketing - 1st - New Delhi Excel Books 2005 - 656p.

Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services.

ISBN: 8174462678

Subjects--Topical Terms:
Tourism and Travel Service, Financial Service, Media Service Marketing

Dewey Class. No.: 658.8 SHA-S

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)