Services Marketing (Record no. 44710)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00802nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8174462678 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SHA-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shanker, Ravi |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Excel Books |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 656p. |
| 500 ## - GENERAL NOTE | |
| General note | Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism and Travel Service, Financial Service, Media Service Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=qqJCZE8kNP4C&printsec=frontcover&dq=8174462678&hl=en&sa=X&ved=0ahUKEwiqy8W4o_DkAhWDvo8KHTv_BwEQ6AEIKDAA#v=onepage&q=8174462678&f=false">https://books.google.co.in/books?id=qqJCZE8kNP4C&printsec=frontcover&dq=8174462678&hl=en&sa=X&ved=0ahUKEwiqy8W4o_DkAhWDvo8KHTv_BwEQ6AEIKDAA#v=onepage&q=8174462678&f=false</a> |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 2039DON |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | DONATED BOOKS | 04/09/2019 | DONATED | 658.8 SHA-S | 2039DON | 04/09/2019 | https://epgp.inflibnet.ac.in/ | 04/09/2019 | Books |