Text| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Reference Book
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Amity Central Library ASFT | Reference | 658.84 ALB-I (Browse shelf(Opens below)) | Not For Loan | 27961 | ||
Books
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Amity Central Library ASFT | Text Book | 658.84 ALB-I (Browse shelf(Opens below)) | Available | 27962 |
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| 646.4072 HAG-P Pattern Cutting for Lingerie, Beachwear and Leisurewere | 646.40720285 BEA-C Computer Aided Pattern Design...Development | 646.40720285 BEA-C Computer Aided Pattern Design...Development | 658.84 ALB-I International Marketing and Export Management | 658.84 ALB-I International Marketing and Expert Management | 658.84 ALB-I International Marketing and Expert Management | 658.84 ALB-I International Marketing and Expert Management |
Table of Content
International Marketing and Exporting
Bases of International Marketing
The International Environment: Culture, Economic and Competition
The International Environment: Government, Political and Legal forces
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Market Entry Strategies
Export Entry Modes
Non-export Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
Handling Export Orders and Supply Chain Management
Organization of International Marketing Activities
Salient Features
• Updated to take account of the global economic crisis
• New cases studies including BP's problems in the Gulf of Mexico and Toyota's worldwide recalls, along with more practical examples and vignettes throughout the text
• Increased coverage of the service sector
• New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growt
• Greater emphasis on corporate social responsibility and ethics
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