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Albaum, Gerald

International Marketing and Export Management - 7th - Noida Pearson 2013 - 990p.

Table of Content
International Marketing and Exporting
Bases of International Marketing
The International Environment: Culture, Economic and Competition
The International Environment: Government, Political and Legal forces
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Market Entry Strategies
Export Entry Modes
Non-export Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
Handling Export Orders and Supply Chain Management
Organization of International Marketing Activities
Salient Features
• Updated to take account of the global economic crisis
• New cases studies including BP's problems in the Gulf of Mexico and Toyota's worldwide recalls, along with more practical examples and vignettes throughout the text
• Increased coverage of the service sector
• New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growt
• Greater emphasis on corporate social responsibility and ethics

ISBN: 9788131791189

Subjects--Topical Terms:
International Environment: Government, Political and Legal forces,Market Entry Strategies,Product Decisions

Dewey Class. No.: 658.84 ALB-I