International Marketing and Export Management (Record no. 40147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01889nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131791189 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 ALB-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Albaum, Gerald |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing and Export Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 990p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Content<br/>International Marketing and Exporting<br/>Bases of International Marketing<br/>The International Environment: Culture, Economic and Competition<br/>The International Environment: Government, Political and Legal forces<br/>Export Market Selection: Definition and Strategies<br/>Information for International Market(ing) Decisions<br/>Market Entry Strategies<br/>Export Entry Modes<br/>Non-export Entry Modes<br/>Product Decisions<br/>Pricing Decisions<br/>Financing and Methods of Payment<br/>Promotion and Marketing Communication<br/>Handling Export Orders and Supply Chain Management<br/>Organization of International Marketing Activities<br/>Salient Features<br/>• Updated to take account of the global economic crisis<br/>• New cases studies including BP's problems in the Gulf of Mexico and Toyota's worldwide recalls, along with more practical examples and vignettes throughout the text<br/>• Increased coverage of the service sector<br/>• New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growt<br/>• Greater emphasis on corporate social responsibility and ethics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International Environment: Government, Political and Legal forces,Market Entry Strategies,Product Decisions |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=cTw8bFFzzngC&printsec=frontcover&dq=international+marketing+and+export+management+by+albaum&hl=en&sa=X&ved=0ahUKEwjNv47dzuvkAhVJiHAKHaMjBCQQ6AEIKjAA#v=onepage&q=international%20marketing%20and%20export%20management%20by%20albaum&f=false">https://books.google.co.in/books?id=cTw8bFFzzngC&printsec=frontcover&dq=international+marketing+and+export+management+by+albaum&hl=en&sa=X&ved=0ahUKEwjNv47dzuvkAhVJiHAKHaMjBCQQ6AEIKjAA#v=onepage&q=international%20marketing%20and%20export%20management%20by%20albaum&f=false</a> |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 27961 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ASFT | 25/07/2018 | SBA | 1495.00 | SBA / 12220 19/06/2018 | 658.84 ALB-I | 27961 | 25/07/2018 | 25/07/2018 | Reference Book | ||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ASFT | 25/07/2018 | SBA | 1495.00 | SBA / 12220 19/06/2018 | 658.84 ALB-I | 27962 | 25/07/2018 | 25/07/2018 | Books |