Advertising and Media Management

By:

Devi, Meena

Material type: Text

TextPublication details: New Delhi Alfa Pub. 2009Description: 292pISBN:

9788190738545

Subject(s):

Advertising & public relations

DDC classification:

659.1 DEV-A

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Books	Amity Central Library ASCO		659.1 DEV-A (Browse shelf(Opens below))	Link to resource	Available		27002
Reference Book	Amity Central Library ASCO	Reference	659.1 DEV-A (Browse shelf(Opens below))	Link to resource	Not For Loan		27003

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1. Basic Facts of Advertising
2. Functions of Advertising
3. Theories of Advertising
4. Advertising Agencies
5. Advertising for Social Welfare
6. Functions of Advertising Department
7. Creativity in Newspaper and Magazines
9. Classification of Advertising
10. Layout and Designs in Advertising
11. Role of Media in Advertising
12. Print Media in India
13. Information Technology and Media

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