Advertising and Media Management (Record no. 39564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00780nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788190738545 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 DEV-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Devi, Meena |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Media Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Alfa Pub. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 292p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Basic Facts of Advertising<br/>2. Functions of Advertising<br/>3. Theories of Advertising<br/>4. Advertising Agencies<br/>5. Advertising for Social Welfare<br/>6. Functions of Advertising Department<br/>7. Creativity in Newspaper and Magazines<br/>9. Classification of Advertising<br/>10. Layout and Designs in Advertising<br/>11. Role of Media in Advertising<br/>12. Print Media in India<br/>13. Information Technology and Media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising & public relations |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 27002 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Collection code | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ASCO | 14/04/2018 | SBA | 750.00 | SBA / 12160 31/3/2018 | 659.1 DEV-A | 27002 | 14/04/2018 | https://epgp.inflibnet.ac.in/Home/Download | 14/04/2018 | Books | |||||||
| Dewey Decimal Classification | Not For Loan | Amity Central Library | Amity Central Library | ASCO | 14/04/2018 | SBA | 750.00 | SBA / 12160 31/3/2018 | 1 | 659.1 DEV-A | 27003 | 02/12/2019 | https://epgp.inflibnet.ac.in/Home/Download | 14/04/2018 | Reference Book | Reference | 13/11/2019 |