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Advertising and Media Management

Devi, Meena

Advertising and Media Management - New Delhi Alfa Pub. 2009 - 292p.

1. Basic Facts of Advertising
2. Functions of Advertising
3. Theories of Advertising
4. Advertising Agencies
5. Advertising for Social Welfare
6. Functions of Advertising Department
7. Creativity in Newspaper and Magazines
9. Classification of Advertising
10. Layout and Designs in Advertising
11. Role of Media in Advertising
12. Print Media in India
13. Information Technology and Media

ISBN: 9788190738545

Subjects--Topical Terms:
Advertising & public relations

Dewey Class. No.: 659.1 DEV-A

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